Targeted, Highly Personalized, Disease Prevention
To Reduce Your Company's Healthcare Costs
A Mission To Understand and To Inspire

Aetna/Newtopia Randomized Control Trial (RCT). Published Results Available. See Study Highlights Now »

personalized health

Our Guarantee

Our hyper-personalized and scientific approach guarantees results–– backed by performance based pricing. Employers reduce healthcare costs, while at-risk employees achieve sustainable well-being. Together we build a highly productive and healthy workforce.

Genetic Profile

Dr. Louis Pérusse ––Ph.D. & Genetic Epidemiologist, with more than 20 years experience–– designed the Newtopia Genetics program to help participants understand how their inherited genes impact weight & lifestyle.

THE RIGHT COMBINATION

Our proprietary personality matching algorithm matches participants with their trusted INSPIRATOR to inspire behavior change.

Meet Newtopia's INSPIRATORS »

SMART TECHNOLOGY

Participants manage their profile and track their progress ––in real time, from any device–– via Newtopia’s proprietary personalized health engagement platform. Participants also receive their own cellular scale, a wearable activity tracker, and much more...


Bring Sustainable Health & Well-Being To Your Workforce, Today.
Call To Book Your 30-Minute Consultation: 1.888.639.8181
our story - it's personal

Jeff Ruby is a health innovator with an extensive entrepreneurial track record in preventive health.

Prior to founding Newtopia in 2008, Jeff was Co-Founder and Chief Operating Officer of Cleveland Clinic Canada, a collaboration between the Cleveland Clinic Foundation and Canyon Ranch, and Canada's leading destination for preventive health and lifestyle management. Before that, he served as Co-Founder and Chief Operating Officer of Life Screening Centres Inc., a cancer screening and prevention company. Prior to that, Jeff was a Co-Founder and Head of Operations of Genetic Diagnostics Inc., an early stage biotechnology company commercializing a new genetic diagnostic testing platform.

Jeff has a joint Juris Doctorate and Masters of Business Administration (JD/MBA) from Osgoode Hall and the Schulich School of Business in Toronto and a Bachelor of Arts degree from Western University. Jeff is a global thought leader and expert on integrative, personalized and highly engaging strategies to deliver affordable and sustainable health results and behavior change.

Newtopia CEO, Jeff Ruby, is transforming the way employers think about disease prevention.

Jeff's interest in preventative health started when his father was diagnosed with Cancer at an early age. He realized there was no system in place to help people create "a plan to stay healthy" and that, in fact, traditional healthcare is only about caring for sick people... not about preventing disease.

When Jeff realized the benefits of a healthy lifestyle approach could have potentially saved his father, and the importance of genetics, he took it upon himself to create a personalized solution that would:

1) Provide individuals with the right plan and roadmap to stay healthy
2) Understand & inspire each individual to put that plan into action every day

Jeff believed the result of such a highly customized preventative care plan could also:

1) Dramatically reduce healthcare costs
2) Dramatically increase healthy living

For decades the wellness, weight-loss and fitness industries have offered quick-fix solutions that are not sustainable. In fact, this $40 billion industry has made no progress in reducing the steep rise in obesity. Its one-size-fits-all approach does not take into account genetics, personality, motivation and other key factors that impact the way people respond to eating, exercise and stress.

Jeff knew there had to be a better way. And he was right!


Bring Sustainable Health & Well-Being To Your Workforce, Today.
Call To Book Your 30-Minute Consultation: 1.888.639.8181
our solution

109 MILLION U.S. ADULTS AT-RISK

109 Million U.S. adults are currently at high risk for Type 2 Diabetes, Heart Disease & Stroke. Prevent your employees from becoming a statistic, and ultimately costing you 60% MORE than your healthier employees.

ONE-SIZE-DOES-NOT-FIT-ALL

The industry standard 'one-size-fits-all' approach does NOT take into account genetics, personality, motivation and other factors that affect the way people respond to eating, exercise, busy work schedules, stress, and more.

THE SCIENCE

The science behind the Newtopia platform ––coupled with its ground breaking hyper-personalized approach–– lays the foundation for a health engagement platform that delivers hyer-personalized plans that inspire participants to work towards their goal of achieving a healthier lifestyle.

WHAT IS METABOLIC SYNDROME?

Metabolic Syndrome (MetS) is a collection of five risk factors, including: out of range waist circumference, elevated triglyceride levels, low HDL cholesterol levels, high blood pressure and elevated fasting blood sugar levels. People with MetS are at risk for diabetes, heart disease, or stroke.


Bring Sustainable Health & Well-Being To Your Workforce, Today.
Call To Book Your 30-Minute Consultation: 1.888.639.8181
team newtopia

Anna Roza Tamas

VP, Product & Care Team

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Kartik Thakore

Head of Data Science;
Sr Engineer

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Dr. Karyn Hood

Director, Behavioural Science

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Jonathan A. Wolfe

Board Member

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Dr. Louis Pèrusse

Professor and Chair; Kinesiology

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Hyla Pollak

Director, Talent Management

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Dennis Bennie

Chairman of the Board

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Olivia Rondana

Care Specialist

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Sam Patel

Senior VP, Sales and Revenue

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Ilanit Shohat

Director, UI/UX Design

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Jeff Ruby

Founder and CEO

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Greg Wilson

Software Engineer

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Gilles Lapointe

Director, Genetics

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Natasha Vani

Director, Exercise and Nutrition

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Diandra Forde

INSPIRATOR - Personal Coach

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David Latner

Corporate Counsel;
Board Member

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Natalie Celotti

INSPIRATOR – Personal Coach

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Lou Carsley

Advisor

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Joana Antunes

Office Manager

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Joe Hensley

Implementation and Account Manager

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Alison Frilegh

INSPIRATOR – Personal Coach

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Gregory Mark

Software Engineer

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Kathryn Trovato

INSPIRATOR – Personal Coach

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Laura Corazza

INSPIRATOR – Personal Coach

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Diana Beirnes

INSPIRATOR – Personal Coach

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Brianne Bishop

INSPIRATOR – Personal Coach

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Ashley Marino

INSPIRATOR – Personal Coach

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Tracy Winter

Marketing Specialist

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Neda Ejbari

Client Care Specialist

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Thomas Fischer

UX Designer/Front End

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Katherine Crimi

INSPIRATOR – Personal Coach

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Bring Sustainable Health & Well-Being To Your Workforce, Today.
Call To Book Your 30-Minute Consultation: 1.888.639.8181